Our business is understanding and managing change, and future directions, in the new digital environment.
3v researches new technologies and the social cultures that grow from them, focusing on collaborative and crowd hubs, ranking systems, and social networks and change.
3v assists people and organisations with social networks, technology design and start-ups, and change management strategies.
3v provides strategic reports and options that provide solutions, alternative and pragmatic, where no clear pathway currently exists.
There is an intimate, variable, and social, interplay between all of us and our technologies. This interplay directly and indirectly affects our social and other worlds. Over time, this social/soft/hard/ware interplay will take on even more powerful forms as technology, and our design and use of technology, matures.
The web and internet, as the network of networks, ensure complex interplay and flows of information, ideas and products; dynamically connecting all things to all other things, sometimes in unusual or unexpected ways.
And so, a "creative and innovative " connected cyber city (or country for that matter) works not because of great views or fancy food (although these don't hurt, and generally follow the "influencer" crowd to the so-called hot spots in an area), but because of its special network of connections: to skilled workers, money, and markets, but also connections to big, strange and new idea; such as the idea - perhaps blind faith - that things can get a lot bigger - and a small business can take on the world. This connection to the future is necessary for a "hot-spot" - or better, "hub" - of innovation to occur.
The more connections - of all kinds and in all ways - small and large - the better. The more inter-connection diversity and hence inter-play, the more dynamic and efficient the system becomes , and hence the more diversity and serendipity within it, (and between its connections) and so ever closer to the "sufficiency threshold" or infection point of a disruptive, networked, and "creative culture", where - finally - the network works. For example, the apparently random laneways of an old city present a better opportunity for local (bottom-up) social and experiential novelty, speciality and serendipity than the alternative - the open space, planned mall, light-rail, and bike lane-model of top-down "authority" - read developer-determined - urban design.
With the recent hobbling of the NBN (by reducing the capacity or possible bandwidth in the original design) , and increasing large scale internet congestion on major networks appearing around Australia, even in so-called well-serviced urban areas, there is an urgent need to expand the potential bandwidth supplied to businesses and households in Australia.
The Network Effect is in play, ironically on the network of networks: the internet here in Australia. The more people on the network; the more benefit there is to be *on* the network. So more want to be on the network. A virtuous circle: a feedforward system or network.
The better the network gets, the bigger its gets, and the more powerful the things it can do, for , mainly its investors, but, if in a perfect virtuous circle; the better it does for investors and customers alike. Of course, this "dual virtue" or "value" for all stakeholders is rare.
Some blame Netflix and other IPTV (TV over the internet, not over the radio spectrum) use by a gathering swarm of "cord-cutting", untethered watchers and users; some, poor local network strategy, design and investment.
The reason for this congestion is simple: fibre (optic cable) to the home (FTTH), the original design of the NBN, can never become congested because it is a fibre-optic "fat" or bandwidth-rich "pipe" or connection with no technical limit to future capacity. All other alternatives are limited by design, such as fibre to the hub (or kerb or street etc), wireless, copper-based adsl, and satellites. For example, IPTV can never properly replace broadcast TV on congested networks because we couldn't all watch IPTV at the same time on the NBN, a significant advantage to existing broadcasters.
These design alternatives only work early on, when few people use the limited connections (and bandwidth) available on the hub (a switch or router in your street). Eventually the hub becomes congested just like the switch in your local exchange does with services like adsl. When more join, courtesy of marketing and the Network Effect, and congestion results, the network gradually loses its usefulness. This is similar to those "expressways" hyper-development-minded governments insist on, where traffic delays are worse when the new roadway goes in, as more people try to use their cars on the "improved" road network.
Network design must cater for congestion and other forms of social dynamics and inputs. But how to cater for that other social input; politics? Now that's a real challenge.